SWAC Partners With French/West/Vaughan
Courtesy of French/West/Vaughan
RALEIGH, N.C. -- French/West/Vaughan (FWV), one of the nation’s leading independent public relations and brand communications agencies, has been selected to handle marketing communication for the Southwestern Athletic Conference (SWAC) and its annual basketball tournament in Garland, Texas and football championship in Birmingham, Ala.
The SWAC – headquartered in Birmingham – is one of the Americas’ four Historically Black Colleges and Universities (HBCU) athletic conferences.
FWV will develop and execute an integrated marketing campaign to enhance general awareness for the SWAC brand, promote and support the conference’s athletics, and increase overall attendance and participation in the conference’s fall football championship and spring basketball tournament.
“Through our work with similar HBCU conferences, FWV has the knowledge and experience needed to execute proven tactics to strengthen the SWAC pride and drive engagement and attendance at its marquee events,” said FWV President David Gwyn. “We are excited to work with this great conference.”
FWV will handle all public relations, digital and social media, media relations, promotions and grassroots marketing for the SWAC.
“The conference and our Council of Presidents and Chancellors are excited to begin work with French/West/Vaughan,” said SWAC Commissioner Duer Sharp. “Their sports marketing and specific HBCU experience is unique and we believe they can help take the conference and our key championship events to a new level.”
Founded in 1920, the Southwestern Athletic Conference – made up of historically black colleges and universities - and its members are committed to the philosophy of maintaining intercollegiate athletics as an integral part of the overall educational program. The conference believes in and subscribes to the fundamental principles of amateurism, institutional control, sound academic standards, financial aid, recruiting, and ethical conduct that govern intercollegiate athletics, and the enforcement of rules and regulations as adopted by the NCAA. Sponsoring 18 sports, the SWAC ranks among the elite in the nation in terms of alumni playing with professional sports teams- particularly in football. For more information about SWAC, visit www.swac.org.
French/West/Vaughan is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. National and international clients represented by the agency include Melitta, Wrangler, Justin Boot Company, the International Gemological Institute, RBC Bank and Moe’s Southwest Grill restaurants. The agency also offers award-winning advertising, graphic design, media planning and placement, and digital and social media marketing and monitoring services for a wide range of clients. Headquartered in Raleigh, N.C., FWV also has offices in New York City, Los Angeles, Tampa and Dallas. For more information, please visit www.fwv-us.com.