Antoine Bell joined the SWAC in 2011 as the Director of Media Relations after serving on the Athletics staff at the University of Alabama in Huntsville for 13 years.

Bell joined the UAH athletics staff in 1998 as Sports Information Director. During his stint at UAH, Bell was promoted to Assistant and later Associate Director of Athletics for Media Relations. In December of 2010, Bell was named Interim Director of Athletics after the sudden passing of former Athletics Director Jim Harris.

During a six-month tour of duty, Bell kept the UAH Department of Athletics on course. He supervised a compehensive facelift of the gymnasium and coordinated an effort that produced standing room crowds when the men's basketball program hosted the NCAA Division II South Region tournament for the first time in the program's history.

During his career in Athletics, Bell's stops have included two years at Morris Brown College in Atlanta, GA, and six at Alabama A&M University.

His career began as a student assistant at Florida A&M University in Tallahassee, FL in 1985. He served in that capacity for four years. Bell earned a degree in Broadcast Journalism from Florida A&M in 1989.

In addition to his work in sports information, Bell has worked in several other areas of communications. He was Sports Producer at WO9BI-TV in Tallahassee. He also was a on-air personality at WAMF Radio as well as a staff intern at the Tallahassee Democrat newspaper. While at Alabama A&M, Bell hosted several television and radio sports shows. He also served as color analyst on the basketball radio broadcasts. Bell has also done some play-by-play on the UAH basketball broadcasts on the radio as well as the internet.

In his limited spare time, Bell has served as a stringer for the Huntsville Times Newspaper for nearly 20 years and worked as a statistician for the Tennessee Valley Vipers of Arena Football2, the Huntsville Flight of the National Basketball Development League (NBDL) and the Tennessee Valley Raptors of the United Indoor Football League (UIF). During the 1996 Summer Olympic Games, Bell worked at the soccer venue in Birmingham.

Bell was appointed to the NCAA Statistics Advisory Board in 2008 where he served for three years.

A native of Birmingham, AL Bell is the proud father of a daughter, Ariel Monet.